The World Cup of Hockey returns to Toronto in September 2016 with eight teams, comprised of the world’s best hockey players, competing for a best-on-best international hockey championship. Adidas released a set of new Jerseys for the occasion and asked me to help show them off.
I was asked to create a series of images that showcase the jersey in a suitable environment. Luckily, I have shot at the major hockey arena in Toronto before, so I have a library of background shots I was able to use. It was a perfect match.
What was also interesting about this project is that we were asked to create 360 imagery of the each jersey for a series of videos Adidas can use in social media as well as in the broadcast format. This is something I hadn’t tried before, but I always love the challenge that comes with a new project. I was able to figure out a solution and enlisted some great people like Jon Wayne Brown and Jeffrey Zablotny to make it work.
I am thankful that I got to work with Adidas once gain to create images and videos that will be used globally, this time to promote the World Cup of Hockey 2016 event.
I appreciate all the hard work that Dee, the off-figure stylist, put in to make these jersey look great.
And last for not least, Westside studio for the production, always a pleasure.
Thanks everyone who helped me with the project ~!
On to the next one 🙂