CAA Insurance Campaign

Posted on Aug 17, 2016 in .

Besides the great towing coverage, a CAA membership gives you peace of mind that you will be well taken care of when problems arise on the road. It’s always great to work on a project where you can stand behind the product!
I had worked with the creative team of Yan Snadjr & Tom Mednick for the Fallsview Casino campaign a few years ago. When they called me to brief me on their new CAA project, I was thrilled. I have really fond memories of the work we did together for the Fallsview Casino campaign, so I already knew these guys are super talented and come up with awesome conceptual print campaign ideas all the time.
The tag line of this campaign is “Partly covered isn’t covered.” A great tag line and great supporting images/visuals are the recipe to make an awesome print campaign.
I think we did just that with this project. I am happy and proud to share the final ads with you on the blog.
Yan and Tom were involved in every step of prepping, from sourcing props & giving us directions in prop build.
As usual, the prop build was done by the talented Franc Madden.
Thanks to Cheryl Thompson, prop stylist, for all her efforts in finding large selections of props to choose from.
And as always, thanks to the Westside crew for their constant support.

CAA_PostMedia_LifePreserver

CAA_PostMedia_SunHat

CAA_PostMedia_Tent

Client: CAA Insurance
Photographer: Shanghoon
Creative Team: Yan Sndjr & Tom Mednick & Rodrigo Diaz Mercado
Agency Producer : Shawna Robinson
Agency : Extreme Group , Blammo
Prop stylist : Cheryl Thompson
Prop Maker : Franc Madden
Production : Westside studio
Producer : Phaedra Kennedy
Agent : Caitlin Jeffery
Assistants : Bryan Ulrich, Hassan Mohamed

IMG_6659 LifePreserver_prop Snorkel_Prop SunHat_Prop Tent_Prop

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