Because this campaign was for the US market, I didn’t get to see it in person, but I thought I would post about it here because it’s one of my favourite projects I’ve done recently.
Hats off to the art director & writer team, Yan Snajdr & Tom Mednick at Blammo for coming up with the fun concepts of these ads. They do really stand out from the rest.
We wanted to capture the fun & realism of the concept by making the letters in real life. We spent a lot of time planning ahead of the shoots, trying out different prop options with our amazing model maker, Franc Madden.
Franc made moulds for every iced letter and froze the letters with boiling water. Every few hours, he would have to stir the water in the moulds to get rid of the bubbles as the water froze.
For the Same Old execution, each individual leaf was hand glued by Franc. We managed to find the pre-fabricated balloons, which was a huge time saver.
I was glad to work with talented creatives like Yan and Tom for this campaign and of course, to work with the best model maker I know!
Last but not least, thanks to Victor Tavares who retouched these images with me. Each of us brought so many ideas and passion to this project. I am really proud how these images turned out.
Thanks Westside studio for the great support in production.
Thanks Everyone !